Last month, Eisner's firm Tornante Company revealed itself as the sole investor in a $300,000 seed round for Diversion and its first game. The former Disney head sits on the developer's board of advisors along with Napster founder Shawn Fanning, who introduced the start-up to Eisner.
"When the concept of FameTown was presented to us, we knew instantly that it had tremendous potential," says Eisner. "Expanding into the exciting world of social gaming feels like a natural progression for The Tornante Company and I feel we've surrounded ourselves with some of the most talented people in the business to accomplish that goal."
In FameTown, players try to work their way from the D-List of celebrities to the A-list by getting movies into production and releasing those films. They also build their celebrity profile by attending industry meet-ups, parties at bars and clubs, and charity and fundraising events.
Digital Chocolate, developer of popular sim Millionaire City, also chose today to launch what appears to be a rival game with a similar premise, Hollywood City, in which users try to "make it big as a movie mogul", creating and managing film studios for a variety of genres.
Source: http://feedproxy.google.com/~r/WorldsInMotion/~3/6t4wfg93MRg/diversions_michael_eisnerfunde.php
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